What it means and why it’s important
The following is a list of some of the things you’ll find on a Tequila label. We will show you how to read a tequila label because with tequila, as with other spirits, you get what you pay for so understanding these things will help you to know why Chula Parranda is so special.
- Type (Tipo): Blanco, Gold, Reposado, Añejo, Extra-Añejo, Reserva de Casa (often añejos in limited edition bottlings)
- Purity: Only 100% agave is labeled as such. If the label does not say “100% agave” in some form, it is a mixto.
- NOM: Refers to the distiller’s registration number that is used to distinguish more than 500 brands produced by about 70 distillers. All tequila labels are required to have a NOM. No matter what the label says, the NOM does not indicate quality.
- CRT: An indication that the Tequila Regulatory Council (CRT) has certified the product. Again, this is not a guarantee of quality, it simply says that the CRT has approved the production process of the company and this is legit tequila.
- Hecho en Mexico: Means Made in Mexico. 100% agave tequilas can only be made and bottled in Mexico. Hecho a mano means “handmade” and, while it is not an official term, it usually indicates traditional production processes.
- DOT: Denomination or origin number, indicating compliance with Mexican regulations regarding where the product was made. It may not be on all labels.
- Brand Name: This is the actual brand name (e.g., Chula Parranda) and doesn’t indicate who makes the product because many distilleries produce multiple brands.
- Alcohol Content: Tequilas in Mexico are usually 38 to 40 percent alcohol by volume (ABV, 76 to 80 proof). Legally, they may be stronger, up to 50 percent ABV (100 proof).
Now that you are equipped with the knowledge of how to read a tequila label, you will be able to not only understand why Chula Parranda is one of the best quality Tequila’s on the market, but know what goes into each bottle of Tequila.